Privacy policy | Leadivee

1. Who we are

Leadivee (“we”, “us”) operates leadivee.com as an independent editorial guide to online casinos licensed by the UK Gambling Commission. The editorial office is based in Sheffield, United Kingdom. For the purposes of UK GDPR and the Data Protection Act 2018, Leadivee Editorial is the data controller for personal data processed through this website. You can reach us at [email protected].

2. The data we collect

We collect only what is necessary to operate the site and to understand how it is used.

Technical data: IP address, browser type, device type, operating system, referrer, pages visited and approximate location derived from IP.
Consent and preference data: your age-gate confirmation and your cookie preferences, stored locally in your browser.
Correspondence: if you email us, we keep the message and our reply for as long as needed to resolve the matter.

We do not operate any gambling product on this site, we do not hold accounts, and we do not collect identity documents or payment information.

3. Lawful basis

We rely on the following lawful bases under UK GDPR Article 6:

Legitimate interests (Art. 6(1)(f)) for essential site operation, security and aggregate usage analysis.
Consent (Art. 6(1)(a)) for any optional analytics or measurement cookies, where your explicit opt-in is required by PECR.

4. Cookies

This site uses a small set of cookies and equivalent local-storage entries. Essential cookies enable the site to function (for example, remembering that you have confirmed you are 18 or over). Optional cookies provide aggregated analytics and are only set when you accept them through the cookie banner. You may change your choice at any time by clearing this site's data in your browser. See the full cookie policy for details.

5. Sharing

We do not sell your personal data. We share data only with service providers who help us operate the website (for example, hosting providers), under written contracts that require them to handle data in line with UK GDPR. We may share data where required by law, court order or to protect our rights.

When you click an outbound link to an operator's site, that operator becomes responsible for any personal data you provide to them under their own privacy notice. We have no control over that processing.

6. Retention

Technical log data is retained for up to twelve months. Correspondence is retained for up to twenty-four months after the matter is resolved. Cookie and consent preferences are stored locally on your device until you clear them.

7. International transfers

Where any of our service providers process data outside the United Kingdom, we rely on UK adequacy regulations, International Data Transfer Agreements, or the UK Addendum to the EU Standard Contractual Clauses to safeguard the transfer.

8. Your rights

Under UK GDPR you have the right to: be informed; access your personal data; have inaccurate data corrected; have data erased in certain circumstances; restrict processing; object to processing; data portability; and rights related to automated decision-making (we do not carry out any). To exercise any of these rights, contact [email protected].

You also have the right to complain to the Information Commissioner's Office (ico.org.uk), the UK supervisory authority for data protection.

9. Children

This site is intended exclusively for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided personal data through this site, please contact us so we can delete it.

10. Changes

We review this policy periodically and update the “last review” date at the top when changes are made. Material changes will be flagged on the homepage for a reasonable period.